Nikes organizational structure
This is the fifth and final part of a five part post that explores various types of organizational structures that either already exist in today’s business landscape or are starting to emerge as. Nike’s long, successful race from startup to global enterprise is chronicled in the recent book, shoe dog the other company co-founder, phil knight, wrote it the other company co-founder, phil. Nike, inc was founded in 1964 and is headquartered in beaverton, oregon nike is a multinational footwear, apparel, equipment, and accessories designer and manufacturer the company designs and sells accessories for a variety of sports, including baseball, golf, and volleyball.
Nike sells its products through retail accounts, nike-owned retail stores, internet websites, and independent distributors and licensees throughout the world nearly all of nike’s footwear and apparel products are produced outside the united states, while equipment goods, including bags, socks, sport balls, eyewear, timepieces, bats, and golf. Nike has an organizational culture that encourages human resources to behave in ways that address business objectives training programs are designed to uphold such corporate culture that aligns with the nike brand image for sports footwear, apparel and equipment. Nike’s corporates strategy and structure application of the matrix structure in the nike corporation grand strategy competitive strategy operational (functional) strategies evaluation achievements limitation become a hugely wealthy and successful company whose brand is known worldwide. The nike sportswear company is organized in a matrix organizational structure, more commonly known as a flat organizational structure according to flatworld knowledge, nike is a model of a successful.
At nike, innovation is a mindset—one that challenges us to dream bigger and get better, everyday by partnering with the greatest roster of athletes on the planet, we can transform their insights into products that empower every athlete, everywhere. Nike’s use of geographic, divisional (product), and functional for their organizational structure make them very unique the combination of these three allow their brands to maintain their independence to keep best results, while also keep costs down and staying efficient. Organizational analysis running head: organizational analysis organizational analysis introduction human capital is the most important resource for an organization the effective and efficient running of business operations is solely based on the performance of employees in the organization (robbins & coulter, 2006.
Nike delivers innovative products, experiences and services to inspire athletes free shipping and returns on every order with nikeplus. Nike’s organizational structure mgt 330 july 12, 2010 nike’s organizational structure nike is a “global marketer of athletic footwear” (nikebiz, 2010) nike operates in 160 countries and has many brands including nike golf and air jordan. Nike's unique flat, aka matrix, structure defies the traditional ceo-with-multiple-subordinates model that many businesses of nike's stature rely on however, nike's model has specific benefits for the company and contributes to its longevity as a leader in the footwear and activewear space. Nike inc has an organizational structure that facilitates regionalization of business strategies the characteristics of this organizational structure provide nike with flexibility to address consumer preferences for athletic shoes, apparel and equipment in regional markets. Nike’s 11 management maxims “it is our nature to innovate”the company sees innovation as one of its core organizational competencies “nike is a company” “nike is a brand”the.
Nikes organizational structure
Organizational structure in the case of a large company as nike which has an ever growing amount of functions, the best possible organizational structures are the product structure. The nike organization is described as matrixed with not only sport endeavors divided into different divisions, as the case study suggests, but also geographies (the company operates in 190 countries (lashinsky, 2015. Nike is an innovative company and such organizational structure helps it to handle research and development measures also, because of the global competition nike has to react to changes quickly and make rapid decisions.
Internal analysis nike management structure nike management structure is composed of a matrix organizational structure commonly known as a flat organizational structure nike is one of the few companies that has been able to apply this model effectivelythe compensation committee is responsible for overseeing the performance evaluation of the ceo. Nike's organizational culture- rodisel 1 nike’s organizational culture by: jeff rodisel 2 nike founded in 1964 by bill bowerman and phil knight headquarters located in oregon produces athletic footwear, apparel, sports equipment, and other sports and athletic products currently worth over $90 billion. Nike brand president charliedenson announced plans to implement the entire range of management and organizational adjustments to strengthen the nike brand's global strategy, so that the growing opportunities with regional, global core product categories and organic consumers together.